Barsat Engineers
A 30-year manufacturer with ZED Gold certification and no digital presence, getting a website, a WhatsApp enquiry system and secure foundations.
- Relationship
- Client project
- Project
- Website and digital infrastructure
- Sector
- Manufacturing: hydraulic presses and rubber moulding · Faridabad, India
- Current status
- In progress: the new website is not yet live
The brief
Objective. Give a 30-year manufacturer a credible, findable presence, and industrial buyers a one-step way to enquire.
Barsat Engineers has built hydraulic and compression moulding presses in Faridabad since 1992: rubber, silicone and melamine moulding presses and hydraulic press brakes. It carries MSME ZED Gold certification from the Government of India. It has genuine demand for its products and no digital presence of its own, so buyers searching for exactly what it makes cannot find it, or judge it.
The challenge
- Thirty years of engineering reputation that exists only offline
- A government quality certification that no online buyer can see
- Enquiries from industrial buyers who expect to reach a manufacturer on WhatsApp
- No foundation for search: nothing for Google or AI assistants to find or describe
The approach
- 1
Present the manufacturer properly
A custom multi-page website that lays out the product range and puts the ZED Gold certification where buyers see it.
- 2
Make enquiring effortless
A WhatsApp enquiry system and a multi-tab contact panel, so a buyer can call, message or email from any page in one step.
- 3
Lay the search groundwork
Page structure and SEO foundations so the business can be found and described accurately for the products it makes.
- 4
Secure it from day one
OWASP-aligned security headers built in rather than added later.
What is being built
- Custom multi-page website
- WhatsApp enquiry system
- Multi-tab contact for call, WhatsApp and email
- SEO groundwork
- OWASP-aligned security headers
Technology
- Custom multi-page build
- SEO groundwork
- OWASP-aligned security headers
Where it stands
- In progress: the new website is not yet live
- No results are claimed until the site is live and measured
- The ZED Gold certification (MSME, Government of India) is placed where buyers will see it
No results are claimed while the work is in progress.
Observations
- The strongest trust signals already exist: three decades in operation and a government quality certification. The work is making them visible, not inventing new ones.
- Industrial buyers here reach for WhatsApp first, so the enquiry path starts there rather than at a form.